Black Friday & Holiday SMS Campaign Checklist for Retailers
Plan timing, offers, and delivery capacity before peak season — a repeatable SMS playbook.
Holiday SMS drives foot traffic and online carts — if you plan early. Retailers who wait until November to test Sender IDs and wallet balance often hit delays when carriers are busiest.
Two weeks before
Verify Sender ID is approved. Top up wallet via Paystack. Clean your contact list — remove invalid numbers. Send a soft teaser: Something big drops Friday — VIPs get early access.
Launch day
Send morning and evening segments to different time zones if you sell across West Africa. One clear CTA per message. Track delivery reports in SplitSMS and pause if failure rates spike.
After the sale
Thank-you SMS to buyers. Win-back SMS to cart abandoners who did not convert — keep it friendly, not desperate.
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